Diagram showing the Decision Tree marketing strategy framework with five stages: visibility, understanding, alignment, decision, and optimization, illustrating how clearer marketing insight leads to better strategic outcomes.

Strategic Services

Marketing doesn’t always need more activity.

It needs alignment, prioritization, and strategic clarity.

I work with growth-oriented businesses who want senior-level guidance — without adding a full-time executive headcount.

Signature Engagements

Strategic Assessments

Marketing Visibility Audit

Starting at $3,500

A structured review of how marketing performance is currently reported and understood across the organization.

This engagement evaluates whether leadership has clear visibility into what marketing is actually driving — and where reporting, attribution, or communication gaps may be obscuring meaningful insights.

You’ll receive a concise diagnostic outlining where visibility is strong, where it’s limited, and practical recommendations to improve decision-making confidence.

Typical timeline: 2–3 weeks

Marketing Data & Measurement Diagnostic

Starting at $6,500

A deeper evaluation of your marketing data ecosystem — including tracking, attribution, reporting structure, and the metrics used to guide strategic decisions.

This engagement identifies where measurement is reliable, where gaps exist, and which signals leadership should trust when evaluating marketing performance.

The final deliverable includes a prioritized roadmap for improving measurement clarity and building a more decision-ready analytics framework.

Typical timeline: 3–4 weeks

Strategic Planning

Marketing Strategy Clarity Engagement

Starting at $8,500

Many organizations are actively marketing but lack clear alignment around where focus should be placed.

This engagement brings structure and clarity to marketing priorities by analyzing current performance, reviewing channel roles, and connecting marketing activity directly to organizational goals.

The outcome is a practical strategic framework that clarifies where to double down, where to refine, and where effort may be better redirected.

Typical timeline: 4–6 weeks

Channel Investment Review

Starting at $7,500

A focused evaluation of how marketing resources are currently allocated across channels — and whether those investments are aligned with the organization’s growth priorities.

This engagement examines performance trends, channel roles, and diminishing or expanding returns to help leadership understand where marketing investment is producing the greatest impact.

The result is a clear set of recommendations for optimizing channel mix and improving return on marketing investment.

Typical timeline: 3–4 weeks

Ongoing Advisory

Executive Marketing Advisory

Starting at $3,000/month

A fractional strategic advisory role designed to help leadership teams interpret marketing performance and make confident decisions about where to focus.

In this engagement, I work alongside internal teams or agency partners to:

  • review performance signals and trends

  • provide strategic perspective on marketing priorities

  • pressure-test major marketing decisions

  • translate complex performance data into clear executive insight

This engagement is designed to support organizations that want senior strategic guidance without adding full-time leadership.

Typical scope: 10–15 hours per month

My Approach

Every partnership starts with understanding:

  • Your business model

  • Your financial realities

  • Your growth objectives

  • Your current marketing investment

Because strategy only works when it reflects the whole business.

Schedule A Strategy Conversation
Schedule A Strategy Conversation